May 15th, 2012 by Fira
Current/Elliott • The Floral Stiletto Jeans
I am very happy with my new Current/Elliott jeans! Printed jeans are everywhere at the moment especially floral prints. And I instantly fell for these Current/Elliotts. I had to get used to the ancle length of the jeans but now I can’t wait wearing them all summer long.
You can find them them at LockStock & Barrel in Amsterdam or online here.
May 14th, 2012 by Anne
Photo 1 • Kate Moss, source unknown
Photo 2 • T by Alexander Wang
Photo 3 • Sartorialist
An Iconic•Item you ‘must’ have in your wardrobe. A grey Tank Top (Anne bought one last week)! I love the racerback ones by T Alexander Wang. And this weekend I bought a cashmere mix grey tank top by Filippa K. Now the sun needs to start shining big time here in Holland!
May 14th, 2012 by Fira
Although it’s an old video (you might have seen it already) we can’t resist sharing P’Trique’s comments on London Fashion Week AW12. We are totes LOL in the Studio, P’Trique C’est Chic! Totes Amaze!
Find more of his videos at The Platform You-tube channel.
May 14th, 2012 by Anne
photos • Anne Mertens
I am a happy girl! Last week I bought these vintage Chloé shoes at de IJ-hallen flea market in Amsterdam. They’re still in perfect shape and really nice for this summer with my white vibe look!
May 12th, 2012 by Fira
via Twitter • @TTaylorHill
Remember those ghetto-chique name plate necklaces? Well they’ve got competition! Here is the new Twitter-plate necklace, as a social media geek it makes my heart beat faster and puts a smile on my face. An old icon item with a totally new meaning, I for one can’t wait to order an @iconic0 version.
Order them here are Baublebar
May 10th, 2012 by Anne
photos • Jak&Jil
Love the style of these two great stylists again. Taylor Tomasi Hill and Yasmine Sewell at Sydney Fashion week. Inspired me once again! And that Celine top Yasmine is wearing is incredible!
May 8th, 2012 by Fira
photos • Acne Studios
If there is a generous person out there who will donate $440 to see me shine in these Acne tassles coming summer? Please contact me at fira@iconico.nl :) cheers
May 7th, 2012 by Anne
photo • Anne Mertens
Finally!!! I went for a little bit of shopping with Fira today. I haven’t been able to do that for months, so I’m pretty excited. I bought a pare of black sandal heels from Zara, I’ve had my eye on them for a few months.. A cool printed bikini from H&M(Fira bought the same!) a grey jersey singlet from Zara (iconic basic!) and the magazine Apartamento. I’m ready for summer holidays.
May 4th, 2012 by Anne
1 • Painting by Mark Rothko
2 • Candice Lake
3 • ?
4 • Celine Resort 2010
5 • Celine
6 • ?
A nice friday morning of research at the iconic•o studio. Clearing my mind and doing what I love to do. Scatter the internet for inspiration. I’m in a very clean earthly vibe as you can see. Lots of white, yellow and earth tones. We as iconic•o are very inspired by Rothko at the moment. The yellow tones he uses are so warm. And that combined with crispy white makes me jumping!
May 4th, 2012 by Anne
photo • Tommy Ton
I love these three photos made by Tommy Ton at Sydney Fashion Week. And I love that sweater in the first picture! Does anyone know where it’s from?
April 23rd, 2012 by Anne
photo • Anne Mertens
My birthday present! I got this beautiful gold necklace with a sweet water pearl and a grey agate by Wouters & Hendrix. I’ve been obsessed about this necklace for months now. My sweet granny told me to buy a really beautiful timeless piece of jewelry that will still be beautiful when I’m her age. So yay! I bought it at Lock, Stock & Barrel in the Hartenstraat, Amsterdam.
April 17th, 2012 by Anne
Our fascination for 70′s ceramics started at the Noordermarkt in Amsterdam. How the colors fluid together. It’s a different kind of gradient, because it becomes a sort of striped pattern. Never thought i’d like this again!
April 13th, 2012 by Anne
I’m really inspired by different whites. Crispy white, cream, beige, light blueish white, yellowish white, you name it. Combine them together, mix them up and you look fresh, warm and clean. All at the same time, unbelievable… No, seriously, it inspires me/us a lot and you will see the result soon if you know what i mean!
April 12th, 2012 by Fira
movie stills • Leave me the White
The movie Cluesless(1995) has been on my mind for some time now. When I look at the stills I think back on the when I was in high school, 12 years old and needed a plaid skirt with a big safety-pin. This movie was full of over the top fashion statements that didn’t reach my high school town for many years after it was realeased. Hence why I wore my skirt in 1998 haha. I remember that plaid in the mid-nineties was everywhere. There is something about Clueless, plaids and the Los Angeles-vibe that is very now and inspiring to us.
April 12th, 2012 by Fira
photos • Fira’s crappy Iphone
Tuesday night we had a very special night at De Industrieele Groote Club. There was a debate about how and if the business world and the fashion industry could help each other and reinforce one another. The debate lacked some depth but all in it was nice to hear people talk about fashion on a professional level. We especially were all ears when Manon Schaap, from SALON/, would talk about her vision on fashion in Amsterdam.
We ended the night with a fancy dinner at a table overlooking Damsquare. We dined with the girls from And Beyond, and talked about the difficult process of starting your own business. And Nelleke Wegdam from No-Office, who’s Graphic Designs we instantly loved! All in all we met loads of other interesting people, experienced a crash-course on networking and had a really good exciting night for ICONIC•O.
Many thanks to Martha Jong who introduced us to the Club.
April 6th, 2012 by Fira
photos • MNZStore
Yet again I found a must-gotta-have-item on MNZstore.com. These amazing gemstone rings are made by Adina Mills. Adina Mills is a L.A Bases artist who sells her jewelery in the United States, Canada and Japan. What is really special about these rings is they’re not conventional at all. Usually you have a ring and the stone is polished so it’ll fit in the ring. But with these rings it actually look like the stones just organically grew into a ring. All of Adina Mills pieces are hand formed and combine the use of spray paint, collage materials, natural minerals and found objects. I like how her rings are not perfectly polished gemstones but raw and a powerful statement.
Check out more of Adina Mills rings here.
The prices range from €90 - €150.
April 6th, 2012 by Anne
photos • Fantastic Man
I’ve been rechecking this editorial for days now. This is a genius editorial for Fantastic Man magazine with gorgeous model Jordan Stenmark taking a vacation in Palm Springs. It’s a 50′s vibe I love more for men than for women at the moment. I love how these pictures are a bit corky and I want those NIKE flip-flops! Very 90′s which brings a modern weird touch to this 50′s vibe. I want to go to California this summer! Very Fantastic Man..
ICONIC•O was born out of an overdose of inspiring images on our laptops. We felt the need to share them on the web,
we hope you enjoy!
Anne Mertens & Fira Rietveld both graduated from ArtEZ Hogeschool voor de Kunsten, BA Fashion Design in 2011.
for more photos go to • 
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