ICONIC•O

Rejina Pyo • Fall 2015

April 23rd, 2015 by § 0 comments

REJINA-PYO-AW15_0141REJINA-PYO-AW15_005_320x480REJINA-PYO-AW15_008REJINA-PYO-AW15_010_320x480REJINA-PYO-AW15_002REJINA-PYO-AW15_004_320x480REJINA-PYO-AW15_003REJINA-PYO-AW15_027_320x480REJINA-PYO-AW15_029Rejina Pyo • Fall 2015 Look book
Photographer:  Theresa Marx
Model:  Sofia at Supa
Hair/Make-up:  Libby James

MIKAEL JANSSON • Interview Magazine

April 7th, 2015 by § 0 comments

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‘Commune’ by Mikael Jansson • Interview Magazine January 2015
Stylist •  Karl Templer,  Makeup •  Mark Carrasquillo, Hair • Tomo Jidai
Models •  Caroline Trentini, Constance Jablonski, Daria Strokous, Julia Nobis, & Lina Berg

Trend • Raw materials

March 16th, 2015 by § 0 comments

The Row SS15 fashion NYCACNE shoes raffia fashion SS15 raw material trend baskets interior Leather material RAW raffia macrame fashion

photo 1 • The row
photo 2 • ACNE STUDIOS
photo 3 • Unknown
photo 4 • Hannah Noble by Aj Numan – Wonderland Magazine

Hannah Noble by Aj Numan – Wonderland Magazine

Filippa K • Sustainability

March 16th, 2015 by § 0 comments

Film • Filippa K

As some of you might know I work for the Swedish brand Filippa K. For years we’ve been working on sustainability and this is one of the core visions of this company. And now, at last, we talk about it. Because Filippa K is making huge steps in realizing fashion for a better world. And I am truly so proud to be a part of it. As our CEO and Sustainability manager describe in this short film, Filippa K wants to stay relevant and beautiful. “We believe it needs to be personal, simple and long lasting. That’s why our business idea is to offer long lasting fashion based on our core values; style, simplicity and quality”. This is a phrase we use daily in our day to day work. Almost like a religion.

I want to share this because I want to share and show that fashion can be sustainable “and fashion” at the same time. There are so many options to choose for something better. Last month we launched the “front runners”. Three styles that are, in material as well as in design, 100% sustainable. A jersey shirt, top and dress made of 100% renewable and natural Tencel fibres. Read more about these items here: Filippa K Front Runners

Filippa K Front runners sustainability

Now that is already amazing. Try this: Filippa K started a Lease program. “A way to sustainable consumption” it’s called. For special occasions such as parties, dinners, job interviews, we want to feel and look extra special, so we often buy a garment that will serve most of it’s life time as a wardrobe warmer, taking space from the everyday pieces that you really use. Renting an outfit for that occasion, instead of buying, could be a way of keeping your wardrobe updated and filled with things you really need and use. At the same time you save both money and the world’s limited resources. Every season Filippa K expands the leasing wardrobe by selecting new wardrobe favourites available for rental. You will find these pieces in Swedish stores offering leasing and they will be available for 20% of retail price for 4 days lease. This is an alternative way of looking great while creating a minimal footprint. This will come to the Netherlands hopefully this year as well. So smart!

You think that’s it? NO WAY! Filippa K will start “collect’. That means you’ll be able to bring your old Filippa K garment you want to say goodbye to, back to the store and will receive a 15% discount voucher for your next purchase! The collected garments will the either be sold in our own second hand stores or be given to a selected collaborating charity organisation.

So once again, I’m so proud and let’s try to focus more on this all around the world. Of course, I am not going to lie to you, I love to consume as well, and I love all the top brands, but I try to make more sustainable decisions. I buy a lot of second hand/vintage and go for long lasting design, even if that is a blue velvet Prada coat (I wish!) Haha! And I always try to sell my old garments second hand or give them to charity. And that’s not a big effort.

If you want to read more about this and Filippa K, and of course to see the collection, click here.

Li Edelkoort • It’s the end of fashion as we know it

March 2nd, 2015 by § 0 comments

Li-Edelkoort-Rui_dezeen_sq photo • trendtablet

Everyone in fashion might have read this article. It’s a trending article at the moment and for a reason. Lidewij Edelkoort (my big idol in trend-forecasting) is a Dutch trend-forecaster living in Paris, France. She was named as one of the 25 most influential people in fashion by Time magazine. With this speech and this interview she describes so well what we’ve all been seeing and unconsciously moving towards. And it’s an interesting theory to work from.

Edelkoort used her annual presentation at Design Indaba in Cape Town to fire a broadside at the industry. “This is the end of fashion as we know it.” She her interest in fashion had now been replaced by an interest in clothes, since fashion has lost touch with what is going on in the world and what people want.

“Fashion is insular and is placing itself outside society, which is a very dangerous step,” she said in an interview with Dezeen after her presentation. Edelkoort listed a number of reasons for the crisis in fashion, starting with education, where young designers are taught to emulate the famous names. “We still educate our young people to become catwalk designers; unique individuals,” she said, “whereas this society is now about exchange and the new economy and working together in teams and groups.”

Other issues affecting the industry include a loss of competence in textile design, the failure to address sweatshop conditions at clothing factories; and the cosy relationships between fashion houses and magazines and bloggers, which ties editorial coverage to advertising budgets. A new army of fashion bloggers who are dependent on inducements from the industry means that intelligent critique has been replaced by shallow coverage by what Edelkoort called “the ‘like’ generation”. ”The new brands will never get editorial in the magazines because they don’t buy advertising,” she said. ”And then marketing of course killed the whole thing,” she added. “It’s governed by greed and not by vision. There’s no innovation any more because of that.”

In Cape Town, Edelkoort replaced the second half of her usual two-part visual presentation with a reading of a lengthy essay entitled Anti_Fashion, listing and expanding on the reasons for fashion’s demise. She began by saying: “For me this is not easy because I love fashion. The loss of fashion is painful and I am a bit nostalgic.”

Reed the rest of the full interview by Dezeen here: “It’s the end of fashion as we know it”

Hermès • High Hopes

February 9th, 2015 by § 0 comments

fc0a0ae726f9b5eb585a51b824cdca31Mariacarla Boscono by Zoe Ghertner for the Hermès Fall/Winter 2013 catalog.

One of the shows for upcoming Paris Fashion Week I am most looking forward to will be Hermès Fall 2015. This will be the first show for Nadege Vanhee (who was previously at The Row) as the new artistic director.
Meanwhile I’ll be dreaming of this look *praise hands emoji*.

Dior Couture • Spring 2015

February 9th, 2015 by § 0 comments

Refinery29 + Visionaire

Refinery29 partnered up with fashion publisher Visionaire to create this video, which tells the story of one dress from birth to runway. A mere 200 hours put into one single dress. It’s a unique look inside the Dior atelier, where the team has been hard at work bringing creative director Raf Simons’ ideas to life. My heart starts beating faster when I see this video, especially the plisseur scene. An Incredible video and insight in couture craftsmanship.

Jewelry By Architects

February 9th, 2015 by § 0 comments

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Jewelry By Architects • From the Collection of Cleto Munari
by Barbara Radice (1988)

Pre-Fall 15 • JW Anderson

January 17th, 2015 by § 0 comments

JW Anderson PreFall 2016 Fashion iconicoJW Anderson PreFall 2016 Fashion iconico JW Anderson PreFall 2016 Fashion iconicoJW Anderson PreFall 2016 Fashion iconico

photos • Style.com

I don’t know what else to say than WOW. JW Anderson went for a more wearable and really chic look. This collection has many 60′s and 70′s references which are quite trending right now. I always like how Anderson goes for a specific “look” in his collections. Not just a great designer, but also a fine stylist. And this look is my favorite so far!

Trend • Milano denim men

January 17th, 2015 by § 0 comments

milan fashion week men denim milan fashion week men denim milan fashion week men denim  photos • Le 21ème aka Adam Katz

Spotted, a trend by Milan fashion men. Denim jackets! Preferably styled with fancy tailored suits or coats and slacks. Love this look.